Plenary Session 4

Plenary Session 4: How can professional sport contribute to peace?

Following the commitment of many athletes to international solidarity causes, pioneering clubs have chosen to strengthen their social responsibility to the detriment of their sponsorship revenue.

Representatives of clubs, advertisers and NGOs will attempt to analyze how to best exploit the enthusiasm generated from professional sport to the public, media and advertisers to gain support for large-scale programs.


puce KEY NOTE

brewer

Mr. Jack BREWER,
Founder & Executive Director– The Jack Brewer Foundation

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puce MODERATOR

savage

Mr. Philip SAVAGE,
Publishing Director – SportBusiness Group

 

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puce PANELISTS

beutler

Ms. Ingrid BEUTLER,
Manager of Sports' Social Responsibility Department - SportAccord

 

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coetzee

Mr. Marc COETZEE,
Program Director – PUMA

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koss

Mr. Johann KOSS,
President – Right to Play; Champion for Peace – Peace and Sport

 

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lessem

Mr. Clive LESSEM,
Development Consultant – Mifalot

 

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puce DEBATES

savage

 

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puce CASE STUDY

Fiel

Champions for Peace

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puce QUESTIONS / ANSWERS

Boniface

 

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