With titles of Olympic Champion and quadruple World Champion, Hicham El Guerrouj is considered as one of the greatest middle-distance runners of all time. He still holds the World Record in the 1,500m, the Mile and 2,000m.


After his unforgettable performance at the Athens Olympics in 2004, Hicham received the honour of ‘Cordon de Commandeur’ from the King of Morocco Mohammed VI and was elected Best Sportsman of the Year in Morocco, for the ninth time in total and the eighth time in a row, an unparalleled recognition for the young athlete from Berkane.


The same year he became a member of the International Olympic Committee. This role led him to personally invest himself in the values of sport, particularly for young people. In 2010 Hicham was elected as a role model during the first Summer Youth Olympic Games in Singapore.


Hicham has been a Peace and Sport Ambassador since 2007.